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We guide decision makers through the noise to clarity and confidence.

After more than 30 years of watching good people make bad decisions using questionable data, we decided to do something about it.

Why we do this

The tools are not the only problem.

Organizations have more data, more models, and more automation than they can absorb. What they lack is clarity. Which decisions matter? How are they actually made? Can they be trusted at scale?

NovoAcuity was created to change how people relate to AI. Fewer people should feel overwhelmed by it. More should see new possibilities through it. Technology only helps when it improves the decisions people make.

The measure that matters is not model accuracy or dashboard adoption. It is whether the decision makers and the people on the other end are better off. That is the mission. We improve the quality of lives by helping people use AI and trustworthy data to make better decisions at scale.

The founder

A translator of strategic goals into practical technical solutions.

Jeff has spent 30+ years in financial services and data consulting, most recently as a Principal Consultant at Caserta and an Expert Practice Manager at McKinsey. He has helped Investment Banking, Capital Markets, Wealth Management, Private Equity, Healthcare, Media (TMT), Automotive, and Retirement Plan Sponsor clients.

That experience includes the creation of data strategies for global banks and other financial services companies. He also led the creation of HIPAA-compliant data science sandboxes for cancer researchers and a machine-learning platform that forecasts viewership for streaming media, along with the hands-on design and development of a capital markets platform that changed how Wall Street generates and finances deals for private equity firms.

He is passionate about helping clients reduce stress by confidently evolving into the AI Era.

Our expertise

Our beliefs are grounded in our experiences.

Experience and these credentials inform the Things we believe.

  1. 01The pace is exhausting.Personal experience
  2. 02Attention is finite.IBCS® Certified Consultant
  3. 03Bias distorts decisions.Certified Decision Intelligence Analyst
  4. 04AI amplifies bad data.Data strategy and implementation engagements at Caserta and McKinsey
  5. 05Autonomy is possible.Claude Certified Architect
  6. 06Privacy can be regained.Claude Certified Architect
  7. 07Responsibility is retained.Named contributor to The Linux Foundation Responsible Generative AI Framework
  8. 08Control takes effort.Claude Certified Architect

Client delivery leadership

Agile certifications that exemplify how successful engagements are led.

Jeff is also a CFA® charterholder, a credential earned during his three decades in the financial services industry.